Beer. The way it should be
Date night, cheekies at lunch, Sunday sesh, knock-off beers, birthday celebrations, chore procrastination. They get it – there are plenty of reasons to enjoy a beer and they’re not here to judge.
They’re here to make beer that is tasty, interesting and fulfilling. Whether at their brewery or through their cans in people’s homes, they’re here to make things better. They’re here to make good, great. That’s the way beer should be.
Bad Shepherd is all about tempting you with fine craft beer and complementing that with a menu heaving with smoked meat delicacies and good ol’ fashioned comfort food. Let them lead you into temptation.
They love what they do
They make beer. They take all this ‘stuff’ and do all these ‘things’ and then some beer is born. That’s a lot of fun but it isn’t the best part. The best part is having people try it, enjoy it, discuss it, compare it, and then come back and do it all over again. They love that they’re creating memories for people and helping them explore the world of craft beer.
They care
They care about our customers, their people and their community. They know that not all people are on the same beer journey that they are and we respect that, but for those who are, they want to offer something that stands for quality and showcases as many local suppliers as they can.
Striving for excellence
They like our beer cold, our food hot and our toilets to have toilet paper. Who wants to drink beer out of chipped or warm glasses? Who wants to stand at the bar or wait at their table wondering if they’re going to be served? Who wants to take a six pack home only to discover the beer is off? Not them and not their customers. If customers are not happy, they’re not happy.
Courage
When it comes to beer, they’re treading our own path. they believe in what they’re doing and why we’re doing it – they believe in the beers they brew, the food they cook and the vibe they create and they’re not going to compromise on that, no matter what.